16 Benefits of SEO for Small and Medium Business in 2020

Do you have a website? Do you want to bring in more leads through your website? Yes, you guessed it right. You need to have your website optimized for search engines.

So, how is Search Engine Optimization i.e. SEO going to help your business?

Here we are with a list of SEO benefits that will help you understand SEO’s importance.

1. People spend more time on search engines

There are more than 63,000 searches per second and over 90% of those searches come from Google. An average person searches more than 4 times in a day.

2. Has a pull effect on traffic

People search for content on search engines. What is better than our website appearing on top of search results and creating a pull effect on users to land on to our website

3. Assists in Organic Conversion

You are not spending much to convert the lead into a customer and this happens only through organic traffic from search engines

4. SEO increases sales

An effective SEO campaign will lead to an increase in user and sales conversion. Yes, the more the users engage with your content, the more likely they will make a purchase on your site.

 5. SEO decreases cost per user acquisition

SEO is 100% organic. There is no cost associated with SEO and the cost of acquisition is not even a question here.

6. SEO reduces paid advertising

Your advertising cost would decrease by a huge number if you can generate enough traffic and leads in an organic manner. An effective SEO strategy can save a lot of cost dollars and invest in other areas that would yield more business.

7. SEO is a long term strategy

An SEO done in an effective manner can serve you long term. You may need to invest some time to get to the top but once you move up the rankings it will yield long term benefits.

8. SEO increases brand reach

SEO will help in brand visibility. For any brand, it is important to be on top of search results in search engines. The more your brand is visible on the web, the more it reaches the audience and hence more reach.

9. SEO helps in customer touchpoints

The number of times a potential customer sees your brand can be referred to as touchpoints. SEO will help create multiple touchpoints as your brand will be served in search results for different keywords.

10. SEO means top ranking

SEO means better SERP (Search Engine Results Pages) i.e. ranking of your page for a keyword/set of keywords. Top SERP means your brand will rank on top of the Google/other search engine pages.

11. Drives offline revenue

More than 60% of users like to research in search engines before they make a purchase either online or offline. Even if it doesn’t drive people to your site, it can help with offline sales. Even though offline sales are difficult to track yet you can be assured that at least some portion of your offline sales can be attributed to SEO.

12. Beat your competition quickly

SEO can help you have a competitive edge in a shorter span of time. More and more impressions on search engines will create better brand visibility and most importantly brand perception that would help you outgrow your competition.

13. SEO creates a brand value

The most important aspect of any business is the brand value or in other words Customer Perceived Value. How much your customer values your brand is given by an unmeasurable qualitative metric called Customer Perceived Value (CPV). This is the best intangible asset that any brand can have.

14. The best free PR

Is there a better PR than getting it for free. Yes, SEO will help your brand get that publicity and the best thing about it is that everything is free of cost. This is extremely crucial for small and medium businesses as it is the most cost-effective strategy for best PR.

15. SEO will increase your followers across channels

If you come across a brand more often than the other what would you do? You would most likely follow them and see what they have to offer. So eventually SEO is going to increase your followers across different channels such as social media, newsletters, forums, blogs, etc.

16. Finally, SEO means Business

The bottom line is this: SEO means Business. No marketing strategy gives you a better Return On Investment (ROI) than SEO. From traffic to leads to customers to sales SEO drives every aspect of your business. If you still have questions about how it means business then please read this article once again.

It is time you take a visit back to your SEO strategy and ensure you have reaped all the benefits from it.

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